Signlanguage Inc. Blog
Since 1986, Signlanguage has had the pleasure of working on municipal
signs, including gateway signs for communities near and far. We
understand the importance of creating a signs that will stand out AND
stand the test of time.
We also understand that people connect with signs for their
communities in a way that is special, and that signs contribute a
great deal to the sense of place associated with a community. In fact,
we’re proud that images of our gateway signs are commonly and
frequently used in promotional materials.
Where do people go?
Think about the places in a community—court houses, fire
departments, libraries and parks are among a community’s most
visited locations. Step back for a moment and look at all of those
places as members of one group. It's amazing the impression that
well-designed and professionally installed signs can make in a
Think about how your community—village, town, or
city—looks to visitors.
With a common theme and style of signage, municipal places project a
consistent personality that helps people form an impression about the
community… “This is Who We Are”. This common theme
helps provide a sense of place in your community to visitors and
Similar, not always the same.
A common theme can still provide some flexibility to express the
personality from one place to the next. We understand the pride that
police officers, fire fighters and those working at the courthouse
have in their jobs and we value them, just like you. These widely
different services all live, work and call the same area home. For
decades, Signlanguage has contributed to “place
personality” with families of signage that are found throughout
Picture your parks…
Whether it's a small green space or sprawling tree-filled acres (we
think of Letchworth State Park), parks are areas of natural rest and
recreation that contribute to a city or town’s personality and
they are a part of placemaking in a community.
Signs that convey a sense of quality, significance, and durability
communicate about value and values in your community and how it
regards its parks. Signs can also make or break special locations that
tell visitors about historic events or set off special viewing areas.
They can help create a lasting impression about community history and
value to residents and tourists, alike.
Designs and Styles
Three dimensional, engraved, spot illustrations and gold accents are
all part of our design and thought process. At Signlanguage, we have
the experience to consider the collection of a community’s
municipal signs as an overarching group, and to think about designing
for your community as a destination.
Long-lasting, high quality signs from Signlanguage can help you and
your community express pride in what you and your predecessors have
We’re proud of our gateway and municipality signs and we look
forward to putting our experience to work for you.
A few short weeks ago, from Rochester to Buffalo and beyond there was
snow in Western New York. But with April’s arrival, thoughts
quickly turn to “green” and the outdoors as new growth in
the form of flowers, tree buds and yes, construction projects pop up.
Custom Signs & Private Homes
We at Signlanguage know that our custom-crafted signs make for
beautiful and long lasting additions to a home or residential project.
If you are building a new home that includes a barn, stable or arena,
consider the character that identifying those places with names will
bring to your new space. Are directional signs needed for entry and
exit locations? In the case of renovations, the same questions and
considerations apply. Speak with your real estate builder or
developer. We have great working relationships with many and
we’d be happy to create custom signs to add more character to
Town Home & Apartment Communities
Whether developing land near waterways, country escapes or new urban
and suburban sites, creating a sense of character sets the tone for a
project. High quality, custom designed, produced and installed signs
will differentiate your project, and help you turn the corner from
project to in-demand product. From durable, sculpted composite
materials to gold leaf in-lay and spot illustrations, a distinctive
sign helps future residents as well as neighbors become more
comfortable with a new place. Signlanguage signs are at work doing
that throughout the region, and nationwide. Locally, you can see heavy
concentrations of Signlanguage signs in Pittsford, Ellicottville,
Amherst, Orchard Park and throughout Greater Rochester and Buffalo.
As maintenance projects get underway, we are always pleased to hear
from customers—even six, eight, ten years and more after their
first sign projects with Signlanguage. We frequently hear “the
original sign remains in great shape but the years and climate have
taken a toll on the finish.” We are always happy to suggest
options for refurbishment to refresh and invigorate the color and
details, or add more signs to a site. When a property transitions to
new management, we’re happy to help with signage
needs—from alterations to new signs.
We’re always happy to work with new customers.
You may have gathered by now, we see our business as a craft and view
our signs as unique, individual pieces.
We provide top quality signs, produced 100% in the US, at our western
New York location. We appreciate learning about our customers’
businesses, and we enjoy working with villages and towns on their
gateway signs and other municipal signs like signs for trails and
We have seen many services and industries changed over the nearly 30
years we have been in business as a custom sign company. We’ve
evolved with changes in our own industry: from advances in materials
and to changes in weather resistant finishes and much more.
Our perspective? One thing that is a constant is our view on the
importance of preserving the craftsmanship and artistry that is part
of producing custom signs. We look forward to meeting more owners,
builders and land developers as we continue into the warmer months of
the year. Give us a call to talk with us about your projects soon!
If your office handles budgets on the “Use it or Lose it” model, December is an outstanding time to order new signage. Requests can be placed and recorded before the end of the year so you can safeguard those monies for 2017.
You may be asking, “OK, but WHY should I order signs now?”
Here are 3 Good Reasons:
1. Things that last
We understand there are supplies every office needs. Stashing those away is a good use of budgets because you know you’ll use them and they don’t “go bad”. With respect though, pens, pencils and stationery are all very temporary and completely consumable. New interior or exterior signs not only enhance the look of your office or location, they refresh and renew perceptions and communicate clearly with your audience. And, if you work with Signlanguage, they last for years. It is a choice that just makes sense!
2. New signs are something to talk about
We know some businesses wrestle with the use of social media. New signs provide several opportunities to talk about what’s going on in your business. Much of our work is within a 100-mile radius of our location, but we work with customers all over the country. When you purchase a custom crafted sign from Signlanguage you can talk about something that was custom made for you that supports jobs here in the US.
Handled correctly, sharing the design process and steps of your new look can certainly generate some social media buzz. Feel free to ask us for a few in-progress images to make that even easier.
3. Pays all year long
New signs from Signlanguage are produced in a multitude of highly durable materials and finishes.
If you’re after a high-end look for interior signs, we’ve got you covered—from high gloss to satin finishes and reflective metallics to brushed copper. Or maybe you desperately need new exterior signs for an office park or new housing community. Signlanguage will be happy to listen and design custom materials that can even include digital portraits for you that work within your budget and make a statement about your business.
If you’re looking for something more exotic and dimensional, our design and production team will be happy to turn your vision into reality. We encourage customers to bring their style to the design process—it is all part of our service to you.
Contact us before your budget year comes to an end.
We’re happy to advise and serve you.
Each and every brand and location is unique, and we bring our sign
design experience and creativity to each project. The wine industry
offers particularly interesting opportunities for us to flex our
creative power, blending unique hand made processes to make a one of a
kind piece of artwork. The challenge of communicating to your clients
exactly who you are and what you stand for, using simple logos, fonts,
and classic finishes, is a process at which we excel. Understanding
the important role that signs play in communicating about businesses
and brands is key to our success. We have over 30 years of experience
making only the highest quality custom signs in the industry, with
virtually no limit to our capabilities.
We treat each sign as a completely new and unique project. We only use
the highest quality material available to meet the requirements for
each individual request. The options to consider are nearly
limitless—from full color UV-inhibited custom painted murals to
sculpted steel adornments that project a dramatic dimensional
appearance—we can truly differentiate your brand with your sign.
Working closely with our customers, our signs are truly custom pieces
that work 24/7 and become representative of their businesses like
nothing else can for your advertising dollar—from planned
changeable elements to reflect seasonal hours, to specialized mounting
areas for awards or events. We are always keenly focused on finding
the best way to meet each individual sign's requirements. All of our
signs are made to last. Even though we have an 8 year warranty on our
signs, we expect them to hold up for twice that amount of time. We can
make a sign to go in any environment.
For more samples of our work that will help you envision a
professional looking sign that will have your customers-to-be stopping
in their tracks, browse our gallery. If you don't see the type of sign
you are interested in shown, rest assured we can make it.
How many customers pass your business each month? Does your sign properly represent your business? You invested substantially in creating your business—does your sign reflect the significance of that investment? Does it communicate pride, and the quality of the business you have built?
Surveys report that 85% of a businesses potential customers pass a business each month. Surprised? Did you know that the best way to stop that traffic, bring it inside, and take advantage of it is with a well-designed, well-placed sign that invites potential customers to come inside?
We know that when your location is not only a significant investment, but a DESTINATION for your customers, it is critical to make sure your location investment works as hard for you as possible. An attractive, well-maintained, outdoor sign will do that, and a great sign will help you convert your business location into even more business.
For all of our custom signs and carved signs we use professional techniques including 3-D sculpted additions, hand-chiseled effects, V-carved and/or gold leaf lettering—including classic, New England styles—all to achieve stand-out results, and create unique high-impact signs.
With today’s technology, custom carved, three-dimensional or multidimensional signs can be made out of a variety of materials. Each sign is designed with the needs and budget of the customer in mind. Explore our gallery for ideas.